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Survival of the Fashionest
Survival of the Fashionest was founded in 2017 by Dutch designer Joost Jansen who previously studied at Design Academy Eindhoven and worked for Walter Van Beirendonck. Jansen's brand consists of hand-knitted designs in vibrant colours with a playful view on fashion. Furthermore, Jansen makes it his mission to uphold the tradition of European craftsmanship and heritage of knitwear. The brand also takes a strong stance on being transparent with their sourcing of materials, paying fair wages and investing a percentage of their profit to preserve the craft of hand-knitting.