Fuelled by his love for both rebellious youth cultures and traditional menswear, Raf Simons emerges in fashion halfway through the nineties, presenting a radically different image of masculinity.
Fusing the energy and singularity of teenage subcultures with the sharpness and precision of classical sartorial craft, the look presented by Raf Simons is both inspired by and designed for confident outsiders.
Equally important in Raf Simons' approach is the constant quest for innovation. The designs are always looking for the now and tomorrow, even if they are inspired by historical or classical references.
