LAUNCH: ADIDAS x SONG FOR THE MUTE

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REINHARD PLANK

It all began in Vienna, where Reinhard Plank studied Industrial Design and started investigating the relationship between humans and objects and how people interact with each other.His research led to the design and creation of various products:
a portable self-caressing device, a people-poking wand, a coffee table with an hanging scrotum and many others. Since his early projects, Reinhard has shown a playful and provocative approach and has always put the human being at the center of his designs, demonstrating a particular interest in how individuals deal with the notion of personal space, either protecting it or challenging it. He now works from his atelier located in the countryside outside Florence, surrounded by nature and his team.