PRESS. INTERVIEW WITH RUNE PARK FOR MOMONDO
In order to get an understanding for that easy-going, unpretentious style Copenhageners are known for, we’ve sat down with Rune Park, Buyer at Henrik Vibskov Boutique.
Rune defines the local style as relaxed and uncomplicated, yet still elegant and sophisticated. “The essence of the local style is elegant yet functional with a twist, as we all need to be able to get around on a bike. One can find everything from contemporary streetwear to avant-garde high fashion and Scandinavian minimalism.”
Copenhageners don’t just follow prescribed fashion trends – they “are very good at lending their own twist to their look with unexpected colours, prints and layers.” Something you’ll see plenty of here are sneakers. “Sneakers have been very popular among the Danes for a while now. The Danish girls were actually among the first ones to wear evening dresses with sneakers.”
Asked where he finds inspiration, Rune talks about his home district of Vesterbro, an area known for its diversity and independent spirit that attracts many artists, designers and other creatives.
Rune Park holds a BA in fashion management and has worked in buying, branding, design, retail and marketing for brands such as Hugo Boss and Armani.
The Henrik Vibskov Boutique, open since 2006, is a multi-brand store carrying brands such as Comme Des Garcons, Issey Miyake, Yohji Yamamoto, Raf Simons, Y-3 as well as a range of other up-and-coming designers and artists.