THE NEW CREATIVES: WEARETHEFACES
What is the message behind your brand name “WeAreTheFaces”?
The faces are the artists we collaborate with. Sometimes it is very difficult to explain, like we had a meeting once and we came in and were like “Hello, we are the faces but we are not the faces, we are the faces behind WeareTheFaces.” And everyone just sat there – totally confused. So you see, it is very difficult to describe, but I think as soon as our website is online it makes sense!
Your whole concept is new I think, so what is different compared to other brands?
We both come from fashion and it is mostly about the brand and the name. WeAreTheFaces is all about the artists we work with and not about us! During the whole process of development, we discuss how the collection should look like, which fabric we need and any other details with the artist. He can create the collection as he wants to and we are in the background, managing everything so he doesn’t get interrupted.
On March 17th you’ve launched three collections. What is special about them?
We think that our pieces aren’t just fashion or clothing. At the moment we collaborate with artists who already have their own fan community and the idea behind each collection is to have a piece of wearable art. The artist´s fans can collect his artworks and wear them, that's the main idea.
Would you describe establishing WeAreTheFaces as your dream job?
Yes, because it’s different every day. There are never the same problems as yesterday so you have to grow steadily to overcome obstacles. With every new collection comes a new artist which means the whole process of development is completely different and that’s what our work is like. It’s all about learning and a lot about teamwork.
If you had to describe your work with only three words, which ones would you choose?
That’s very difficult, because as we said it’s something different every day but we think that “fun”, “learn” and “experiment” are the ones that fit best.
We are having a lot of fun together and that’s very important. Learn – as we said we have to learn and grow every day and experiment because that’s what it is. It is all a big experiment!